Purposeful Positioning

From opportunity to impact - master external speaking with intention

This series of eight short videos equips mid-to-senior leaders with practical tools and frameworks to evaluate speaking opportunities, hone their voice, craft a clear message, deliver compelling content with confidence, and extend their impact by repurposing assets.

Also included is a step-by-step exec positioning playbook that guides you to develop speaker personas and message platforms, identify speaking opportunities, and more.

Developed by experienced communicators, it’s tailored for leaders who may not be public speakers – but who are ready to lead conversations that matter.

Video List

The Power of Your Perspective

Learn why your voice matters—and how using it with intention strengthens your brand, builds trust, and increases visibility. This module grounds the series in your role as a credible and strategic communicator.

Evaluating Opportunities with Intention

Not every speaking opportunity is worth your time. Learn how to assess requests using a simple four-part framework that helps you align risk, reward, relevance and resources with your personal and organizational goals.

Gathering Essential Insights

Great prep starts with the right questions. This module walks you through what to ask event organizers—so you can avoid surprises, identify red flags, and set yourself up for success.

Honing your Executive Voice

Your voice is a leadership tool. In this session, you'll define the five dimensions of your executive voice and develop a simple, repeatable profile to guide your communication style across settings.

Crafting a Resonant Message

Once you’ve defined your voice, it’s time to build your message. Learn how to structure your remarks, balance data with storytelling, and adapt for different formats like panels and fireside chats.

Rehearsing with Intention

Practice doesn’t mean memorizing—it means preparing with purpose. Discover rehearsal strategies that boost your confidence, improve flow, and help you stay grounded and focused under pressure.

Presenting with Clarity and Authenticity

Learn how to bring your message to life with clear body language, vocal variety, and intentional pacing—so you show up with presence, energy, and authenticity.

Amplifying and Extending your Message

Don’t let the moment end when the mic drops. Learn how to repurpose your content, engage your network, and track your growth so each opportunity leads to the next.